Based
Sydney NSW, Australia
Working with local and international clients
Working with local and international clients
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I always wanted to be a writer, and in my teens decided this would be best harnessed through journalism where I could marry my love of words with my insatiable curiosity and habit of asking (often too many) questions.
However, I was stopped in my tracks when someone very close to me told me that I couldn’t choose that career because I was “a woman”. As they were a journalist themselves, I didn’t actually question or even challenge this idea (something I remain ashamed of to this day).
Even though I grew up in a middle-class, comfortable, educated background, I didn’t have a voice that day or in many of my formative years based on my gender and how that fitted into the ideals and expectations of my immediate world.
I encountered this again more than ten years later when I came out as gay and found myself on the outside of my everyday circles and not integrated into new ones.
While this is not a story of any type of hardship compared to what so many people go through, I understand what it is like to feel invisible, unheard and unsupported.
My passion is helping people to get onto a level playing field where the things that can make them different or disadvantaged in general society are celebrated, so they can fulfil their highest potential.
My path has led me to Public Relations and a space where I can help other people to find their voice, to speak up and to set off on the path they really want; gathering resources and supporters along the way.
The world of PR has been good to me. Through-out my 22-year career, I have received 20 local and international awards for excellence in Public Relations and services to the community, and I’m proud to say that I’m a key reference point for many international academics on best practice PR in Australia.
I am here to cheerlead for the outsiders, to champion the change makers and help where I can to make this world a better-balanced place.
Award-winning Communications Director, Louise Nealon, helps purpose-led organisations, and companies with principled campaigns, to be visible and heard – in order to create positive change in the world.
To help create an environment that is equal for all people regardless of gender, race, sexuality or socio-economic background, Louise uses PR as a connector; helping people find and communicate their voice with honesty, strategy and impact, and connecting purpose-led organisations and campaigns with the right support to achieve success.
During her 22-year career in Europe and Australia, Louise has received 20 local and international awards for excellence in Public Relations and services to the community, and is a key reference point for many international academics on best practice PR in Australia.
This PR powerhouse was called upon to contribute to the international guide for how to practice public relations and strategic communication around the globe “Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication”. Louise has contributed to both the First edition in 2016 and the second edition in 2018 outlining the best practice PR strategies and media environment in Australia.
She also contributes opinions and advice to Dr Alaimo’s PR columns on CNN and Bloomberg.
Louise is driven to achieve equality for all. She is here to cheerlead for the outsiders, to champion the changemakers and help make this world a better place to thrive in.
“Louise has been doing the PR for Queer Screen’s Mardi Gras Film Festival for a number of years now. She gets us incredible coverage and reach, really helps establish our voice in the market and has been vital in advising on any PR issues that may arise. She is also a consummate professional and a joy to work with”.
- Festival Director, Queer Screen Film Fest (Sep) - Mardi Gras Film Festival (Feb/Mar)